purchase path

5 Things Every Marketer Should Know About The Consumer Path to Purchase

Image from: Online Purchase / Shutterstock The introduction of new devices, platforms, content and all around new ways to engage consumers has fundamentally changed the way consumers build relationships with and become customers of brands. In order to meaningfully engage with consumers at moments when they are most receptive to brand messaging, understanding the consumer’s path to purchase has become a need to know rather than a nice to know.

Gamers Today – A View Through Search

If search existed in 1980 when Pac-Man was released, what would gamers or potential gamers have searched for?  Surely Pac-Man, “the most famous arcade game of all time,” according to Wikipedia, would’ve had massive search volume?  Perhaps gamers would have looked to see where they could play, get cheats to help advance levels, find the cheapest retailer to buy t-shirts, or gather information on other games slated for release in