public relations

Essentials for PR Success: You Need a Story

Last week at the Advertising Club of NYC, special guest Sloane Humphrey, President of Powell Communications, came in to share some insight on what she refers to as “storytelling” through the lens of public relations. Powell Communications is a B2B PR firm that works with advertising, marketing, education and technology companies.

Competitive Intelligence for PR Part 2: Optimize Content with Search Data

In Part One of the Competitive Intelligence for PR series, we discussed finding strategic, engaging sites to pursue. The question then becomes, once you know where to pitch, how do you do it as effectively as possible? Are the keywords/content in line with what your client wants lift for? Search referrals hone in on the right keywords: Keyword reports allow you to view the search terms driving traffic to a…

Competitive Intelligence For PR Part 1: Evaluating Target Publications

In the world of public relations, when it comes to measuring the success of brand recognition, unique visitors are often the bottom line. Clients and agencies alike strive to ensure that their brands and products will reach substantial audiences. However they also face the challenge of cracking large publications and websites in order to achieve audience engagement. Rather than placing such significant focus only on quantitative measures, defining a qualitative…

What Can Vine Do For You?

Image from: Vine / Tech Cocktail We’ve been following (and playing around with) Vine’s new six-second video app these last few days, and thinking about what Vine means to you as digital and social marketers. Here goes: Early struggles, quick recovery. The first edition of the Vine App came with its fair share of struggles. Some videos didn’t get uploaded, log-in credentials were swapped with other users, and there was