The Search for Auto Insurance Shoppers
For all of the brand- focused advertising intended to drive consumers to the respective websites, consumers often go instead to search engines and use generic rather than brand-specific keywords when shopping for insurance. It is therefore on the resulting search results pages that the battle often rages.
The Weekly Compete Pulse
First of all: July data is now live on Compete.com! It’s been an interesting week to be a marketer in social media. There’s been upsets, pranks, and controversy, all of it involving marketing strategy and branding tactics. Here are some highlights: Mountain Dew decided to crowdsource a name for their newest product. The ever infamous 4chan (an image board culture online) hijacked the competition and littered the top results with
Is Search So Easy a Caveman Could Do It?
As far as auto insurance goes, buying has only gotten easier. In fact, GEICO would say it’s so easy a caveman could do it. And while Progressive’s Flo might think differently, I decided to look and see how well these sites are performing. Last year we took a look at some of these celebrity icons in “So This Gecko, Caveman, and a Woman named Flo Walk into a Bar: Part 1”…
Financial Services Firms on Facebook: We Like What We See
Financial services firms have gotten a bad name when it comes to their social media efforts. I did a quick search on “social media and financial services.” While my query generated 61 million results in less than a tenth of a second, the top-ranked perspective articles would have you (mistakenly) believe that financial services (FS) companies are failing at social customer relationship management. I’d like to present an alternative view