product

The Weekly Compete Pulse

Yesterday a group of Compete-rs and myself were walking to our usual Friday lunch spot, which passes the Boston Apple store. Out in front of the glass panels lay an array of apples, flowers, pictures, and handwritten notes all paying tribute and homage to Steve Jobs. One of my favorite notes stated in black marker, “iPod, iPad, iCon”. From the moment that we heard the news, the world has coped quite publicly

Quick Tip: Filtering Keywords with Search Analytics Insights

Search Analytics reports’ left sidebar helps you do some of the heavy lifting by giving you two types of filtering, Search Insights and Manual Filtering. Today we’re covering the in’s and out’s of using Search Insights, stay tuned next week as we’ll cover Manual Filtering. Search Insights Pre-configured filters to help you make sense of long keyword lists, e.g. Highly Engaging Keywords, High Traffic Keywords, Paid Keywords. These search insights

How to Create Competitive Advantage and Develop a Winning Product Marketing Strategy

As a b2b marketer, I am always excited when my product team releases new offerings and product enhancements. Every release introduces new features and benefits that separate us from the competition and provides more ammo when we go to market. Of course, without competitive analysis and research how would you know how to prioritize features or how to develop your marketing strategy? No matter which way you slice it, competitive