presidential debates

Binders and Bayonets: A Study in Virality

Image from: Lisa Frank Binders / LisaFrank.com By now we’re all familiar with Romney’s phrase “binders full of women,” which went viral mere hours after it was said in the second Presidential debate. The reaction was instantaneous online, trending on Twitter and even spawning its own Tumblr. Politics aside, the data around the phrase gives a rare snapshot into the process of virality, notably who benefits from the search traffic