presents

How to Reach Dad on Father’s Day

Every June, sons and daughters say thanks to dad by showering him with love, affection, and of course, gifts. The weeks leading up to Father’s Day are spent searching for the perfect tie, power tool, or “World’s Best Dad” coffee mug. Using Compete’s panel of 2 million consumers and the results of the Spring 2011 Online Shopper Intelligence™ study, I was able to shed some light on consumer spending this