ppc

Breaking Down PPC: Search Engine Advertising (SEM) for Beginners

Search engine advertising can be extraordinarily effective when implemented correctly, but the road to understanding this seemingly convoluted strategy can be long-winded. That’s why we’ve outlined the process to get you started.

The Weekly Compete Pulse

This week yielded an interesting mix of articles from all over the web. Here’s a round-up of the stories our followers and we liked best!

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: A poorly illustrated guide of Google’s algorithm, copywriting 101, why paid search isn’t what it used to be, and how to make your landing page copy more persuasive.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: SEO myths responded to by ex-Googlers, how to build a top performing digital team, 12 landing pages and critiques, and tips for call-to-actions.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: How to acquire and retain customers using social media, how marketers are approaching mobile in 2013, overused marketing tactics, and a few different landing page optimization tests.