podcast

7 Holiday Retail Insights that Will Jingle Your Marketing Bells

Image from: happykanppy / Shutterstock 1 * Black Friday is no longer just an offline retailer holiday.  We have seen a big shift to online and a blending of Black Friday and Cyber Monday into one big spending weekend. 2 * This holiday season, Amazon is going after their direct competition of brick and mortars through a new program. If consumers scan a product in a store, Amazon offers a

3 SMart Marketing Tactics for Independent Film Makers

Say what you will about Kevin Smith, director of cult followings like Clerks, Mall Rats, and Chasing Amy but this man turned motion picture marketing on its head this year employing smart marketing techniques that those with loyal niche audiences can learn a lot from. The book Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History, by David Meerman and Brian