playoffs

NBA Playoffs: Can Search Data Predict A Winner?

Image from: NBA.com We’ve written several posts about the Stanley Cup Playoffs in the past few weeks, and now that the Bruins are out I have turned my attention to more important things – like the Celtics. Just as I did with the search referrals to NHL.com, I decided to take a look at the search referrals to NBA.com to see which teams were driving the most traffic. The Lakers,