Forget Anchovies, Hold the PPC! SEO Management Helps Pizza Company Deliver to Its Bottom Line
After traveling through Europe on vacation the past couple of weeks, nothing said I was home more than grabbing a slice of New York pizza! Deciding to do a blog post on the topic, I wanted to find out who the “big cheeses” were in the pizza world and see if I could find some insight into their web strategies. Using the Keyword Destination tool on Compete.com to get a
Got the Munchies?
Domino’s Pizza ran a national promotion with Groupon on 4/20 that offered a large pizza with up to 10 toppings for $8 – much to the delight of one particular behavioral segment. This deal didn’t generate the same magnitude of buzz as other national group deals. In fact, when you look at the daily percentage of online U.S. consumers who visited Groupon.com and Livingsocial.com (i.e. daily reach), you see that
Big Game Ads Increase Reach for Advertised Websites… They Also Induce Hunger
Obviously we have all heard the banter and rage about commercials from the Big Game. I decided to check out Adweek to see how they ranked the top 5 spots and how each spot faired in daily reach. The chart below takes a look at daily reach, the results are nothing less than amazing, proving that the one goal that advertisers try to accomplish during the Big Game was met.