The Weekly Pulse

There has been lots of talk about Pinterest and its competitors this week. For instance, The Fancy announced that they will be diving into the world of mobile commerce with an update to their iOS app that allows users to purchase things directly from the app. Similarly, The Verge writes about why Pinterest rival Wists failed to become the next big social network. Do you know the keys to affiliate

An Updated Look Into the Battle Between Pinterest and The Fancy

Image from: iTunes In February, we wrote about how The Fancy, a site very similar to Pinterest, was poised to take over a chunk of Pinterest’s traffic with the launch of their new web store. We compared traffic to both of the sites in their first four months of existence, and noticed that users adopted The Fancy much more quickly than they did Pinterest. We also noticed that although The

The Weekly Pulse

Facebook’s IPO was the main subject of the news this week, as the stock price closed at $38.42 a share after the first day of trading. Mashable published several posts about Facebook’s IPO, including a breakdown of who got rich and a list of other companies that could be the next big tech IPO. Twitter was also in the news this week, as they announced that they will offer a

The Weekly Pulse

This week, our Digital CMO Summit was held in Beverly Hills. For a snapshot of the content that we covered, check out our list of 10 Tweets from the Summit. For more tweets follow the Digital CMO Summit @dcmosummit or check out our hashtags #digitalcmo and #dcmosummit. Are your Facebook fans engaged with your brand? Mashable provides us with 4 tools that can help boost Facebook engagement. For instance, they recommend EdgeRank Checker

Your Report Card Is In; Search Marketing Plays Well With Others

Image from: Student Image / Shutterstock The old model of communication (sender -> receiver) doesn’t really cut it anymore, especially with the ubiquity of social media in our digital world. Your search marketing efforts shouldn’t be any different. Allowing your search ads to be more interactive for consumers is a great way to increase engagement with your paid search campaigns, and at the same time, shows your potential customers that

Why aren’t nail polish brands on Pinterest?!

Image from: Pinterest Alright, alright I have a problem: a nail polish problem. I love nail polish and I am constantly painting my nails, buying new colors and reading beauty blogs for all of the latest nail polish trends. I also probably have a Pinterest problem, as I can get lost in pretty pictures of weddings, interior design ideas, delicious looking vegetarian recipes and of course, nail polish. Pinterest is

The Weekly Pulse

Happy St. Patrick’s Day! Yahoo made big news this week when they filed a lawsuit against Google for infringing on 10 different patents. Search Engine Watched reported that Yahoo claims Facebook’s News Feed and video content ads are based off of Yahoo’s social networking and online advertising patents. According to AdAge, 70% of all Facebook activity revolves around photos, whether it be uploading, commenting or even liking them. Thus, they

With the Launch of its New Web Store, Could The Fancy Overtake Pinterest?

Image from: Meme Creator If you spend anytime on the Internet at all, you’ve surely heard of Pinterest. In fact, we’ve blogged about Pinterest before. We blogged about the demographics of the site’s users last May, and we have since discussed Pinterest’s business implications, from the way the site affects retailers to its use of affiliate links. Well, it looks like Pinterest may have some competition in The Fancy, a

Is My Mom a Social-ite?

Image from: 26knot / Shutterstock My mom is not a “mom jean” wearing, mini-van driving mom. No, my mom is pretty cool. She knows how to use an iPhone, let me skip school to go to Disneyland growing up, and will send me the occasional Trader Joe’s gift card with  clothing surprise package (score!). And while I have gotten use to my mom being my friend on Facebook (and my

Affiliates Pining for Pinterest

Pinterest is the new popular kid on the Internet, getting featured in media outlets like celebrity gossip does on tabloids. What people aren’t talking about however is the opportunity that exists for more ‘behind the scenes businesses.’ Those amazing symbiotic or parasitic relationships where third parties benefit from Pinterest’s new hype, sort of like Entourage™ with a cast of publishers, affiliates, and merchants.

Pinterest: A Retailer’s Best Friend

Last May, we wrote about the new kid on the block, Pinterest. A self-proclaimed “virtual pinboard,” Pinterest allows users to collect images, quotes, recipes, etc. from across the web and organize them onto their own “pinboards” which can be shared with other Pinterest users. Examples of common pinboard inspirations are Wedding boards, Food & Drink boards, Travel & Places boards, & Home decor boards. Although Pinterest had shown promise back