The Weekly Pulse
This week, our Digital CMO Summit was held in Beverly Hills. For a snapshot of the content that we covered, check out our list of 10 Tweets from the Summit. For more tweets follow the Digital CMO Summit @dcmosummit or check out our hashtags #digitalcmo and #dcmosummit. Are your Facebook fans engaged with your brand? Mashable provides us with 4 tools that can help boost Facebook engagement. For instance, they recommend EdgeRank Checker
Your Report Card Is In; Search Marketing Plays Well With Others
Image from: Student Image / Shutterstock The old model of communication (sender -> receiver) doesn’t really cut it anymore, especially with the ubiquity of social media in our digital world. Your search marketing efforts shouldn’t be any different. Allowing your search ads to be more interactive for consumers is a great way to increase engagement with your paid search campaigns, and at the same time, shows your potential customers that
Why aren’t nail polish brands on Pinterest?!
Image from: Pinterest Alright, alright I have a problem: a nail polish problem. I love nail polish and I am constantly painting my nails, buying new colors and reading beauty blogs for all of the latest nail polish trends. I also probably have a Pinterest problem, as I can get lost in pretty pictures of weddings, interior design ideas, delicious looking vegetarian recipes and of course, nail polish. Pinterest is
The Weekly Pulse
Happy St. Patrick’s Day! Yahoo made big news this week when they filed a lawsuit against Google for infringing on 10 different patents. Search Engine Watched reported that Yahoo claims Facebook’s News Feed and video content ads are based off of Yahoo’s social networking and online advertising patents. According to AdAge, 70% of all Facebook activity revolves around photos, whether it be uploading, commenting or even liking them. Thus, they
With the Launch of its New Web Store, Could The Fancy Overtake Pinterest?
Image from: Meme Creator If you spend anytime on the Internet at all, you’ve surely heard of Pinterest. In fact, we’ve blogged about Pinterest before. We blogged about the demographics of the site’s users last May, and we have since discussed Pinterest’s business implications, from the way the site affects retailers to its use of affiliate links. Well, it looks like Pinterest may have some competition in The Fancy, a
Is My Mom a Social-ite?
Image from: 26knot / Shutterstock My mom is not a “mom jean” wearing, mini-van driving mom. No, my mom is pretty cool. She knows how to use an iPhone, let me skip school to go to Disneyland growing up, and will send me the occasional Trader Joe’s gift card with clothing surprise package (score!). And while I have gotten use to my mom being my friend on Facebook (and my
Affiliates Pining for Pinterest
Pinterest is the new popular kid on the Internet, getting featured in media outlets like celebrity gossip does on tabloids. What people aren’t talking about however is the opportunity that exists for more ‘behind the scenes businesses.’ Those amazing symbiotic or parasitic relationships where third parties benefit from Pinterest’s new hype, sort of like Entourage™ with a cast of publishers, affiliates, and merchants.
Pinterest: A Retailer’s Best Friend
Last May, we wrote about the new kid on the block, Pinterest. A self-proclaimed “virtual pinboard,” Pinterest allows users to collect images, quotes, recipes, etc. from across the web and organize them onto their own “pinboards” which can be shared with other Pinterest users. Examples of common pinboard inspirations are Wedding boards, Food & Drink boards, Travel & Places boards, & Home decor boards. Although Pinterest had shown promise back
Visual Tech-Crush Boasts Strong Numbers Out of the Gate
There has been a recent proliferation of socially oriented start-ups with an interest in sharing data amongst pre-existing networks. While not all of these web start-ups will attain success, I have a serious crush on one such start-up which is eye-candy-centric and has managed to harness long tail keywords through their user generated content. Long tail keyword strategies make websites more SEO friendly, while this approach is a no-brainer to
A Very ‘Pinterest’-ing Idea
If I had a dollar for every time I wanted to put a virtual post-it on a website/image/link/idea/design/whatever, I’d be on my tropical island and not writing this blog post. Sound familiar? Finally, someone invented a service to help us curate our content into one semi-sensical place. Meet your new best friend, Pinterest. Pinterest is, as stated by Pinterest.com, “a virtual pinboard — a place where you can create collections