The Compete Weekly Pulse

Maybe you’ve heard, but the big news this week is that digital darling Pinterest has surpassed longstanding microblogging champion Tumblr in monthly Unique Visitors for the first time! Opinions and inferences have varied across the field, but one thing is for sure: neither curation site is going anywhere anytime quickly. Both have their appealing features, and so watching their interplay in the upcoming months is sure to be interesting. Are

Pinterest Surpasses Tumblr In Unique Visitors

Image from: Threaded Needle / Shutterstock It’s here.  It has finally happened. We all knew it was coming. This is the year 2012, after all. I’m not talking about The Rapture or Ragnarok or the Good ol’ End of Days. I’m talking about the below graph, which shows that in August of 2012, Pinterest surpassed Tumblr in Unique Visitors for the first time. Ever. Monumental, eh? Pinterest has been a

How Grey Goose is Capitalizing on Luxury Using Social

Image from: Grey Goose Hotel Noir / People love to advertise their experiences. Social media is more or less about the marketing of the self, and so the move of Grey Goose to host its interactive Hotel Noir campaign on social upstarts Pinterest and Instagram makes complete sense. Luxury is embedded in this brand’s story, and they know it. Just watch the film paired with the campaign; it’s that

The Compete Weekly Pulse

The big news this week (for me at least) is that Myspace is back! Again! Except this time it’s totally for real. Just check out their new promotional video, Justin Timberlake included! Myspace, which for a while now has been a vestigial network of its former glory, might just be making an incredible comeback with its new focus (music) and new layout (horizontal Pinterest). Speaking of up and comings, have

The Compete Weekly Pulse

There is so much social content out there. Some people say it’s too much, and some people think it’s just the beginning. Writing from the later standpoint, Digiday explained a recent Pew study stating curation is on the rise, and so is the creation of original content to curate. The Curation Class, as Digiday calls them, are within the 18-29 age range and inhabit the worlds of Pinterest, Tumblr and

The Weekly Compete Pulse

This past Tuesday, the 11th anniversary of the attacks on September 11, 2001, a touching spotlight was lent to a recent social media campaign carried out by the New York Police Department, in which officers killed in the line of duty at day were recognized in tweeted memorial. The tweets were austere, simple, elegant, consisting of each officer’s name and rank, linking to a Facebook page with further details about

The Weekly Compete Pulse

What happens when search engines fight? We’re about to find out, because last Thursday Bing threw down the metaphorical gauntlet and engaged Google in an all out search engine battle royal. If you go to, the revamped-retro-rustic home of the Search Challenge, you be confronted with a blind search test that produces a side by side comparison of either engine’s results. Then, after searching, you’ll pick which results you

Pinterest vs Tumblr: Not Even a Contest

Image from: Gallery / Shutterstock Attention all: we’ve come to the brink, to the edge, to the precipice. Much-adored microblogging platform is about to be surpassed in unique visitors by quirky style-wrought upstart I know what you’re thinking: these two are in separate categories, with Tumblr falling in the blogging field and Pinterest falling in the personal networking field, but if you’ve ever used either service you’ll know

Pinterest and Urban Outfitters Inc. – A Match Made in Hipster Heaven

Image from: Hipster Glasses Image / Shutterstock As many know, Urban Outfitters Inc. is an extremely successful company managing many storefront brands. Its top stores include Urban Outfitters itself, Free People, and Anthropologie. While each brand’s customer is very different, all seem to appreciate craftiness, creativity, and unique products. That is why it is no wonder to us that Pinterest’s users are also UO Inc. customers! However, we think you

Discovering Pinterest

Image from: /Screenshot As we know, there is a new social platform in town.  With hockey stick growth and user engagement that sites strive for, Pinterest is making its mark on the digital world. It has brilliantly leveraged the Facebook user base by integrating its strategy into the Facebook newsfeed experience, exposing millions of online social users to “pins” everyday.  While still evolving into its own unique social experience,

Pinning Down the Impact of Pinterest

Image from: Pinterest Pinterest’s rapid ascent in traffic growth has sent marketers scrambling to understand the impact the site is having on its brand.   To put the growth in context, Pinterest has grown from 700K to almost 20M unique visitors in the last year – or about half the number of Twitter’s unique visitors. The surge in Pinterest traffic has gotten the attention of brand marketers who need to understand