PetCo

Pet Project: Inside Compete’s “Animal Lover” Category

For many Americans, Sunday is shopping day. But not all that shopping is done for the human members of our families. Sunday also seems to be pet shopping day. The “Animal Lover” category on Compete.com, which includes the leading pet retailers and pet information sites, shows a clear pattern of peaks in daily reach on Sundays. A closer look at online sites within the category shows a similar pattern for