personas

Why Marketers Should Care About Annoying Facebook “Friends”

We all know by now –  Facebook, widespread as it is and rich in consumer data as it is, cannot be ignored as a marketing and advertising channel – paid, owned, earned, or all of the above.  And as such, targeting and segmentation becomes an obvious consideration in any marketer’s Facebook campaign strategy.  These segments and personas emerge not just from a consumer’s registered demographic data or even the pages

Firefox Personas-What’s Your Style?

You’ve got personality! You’ve got style! Does your browser? Firefox 3.6 browser can too with a persona. Firefox 3.6 makes it possible for you to change the appearance of your browser with a single click (sans restart-hallelujah!). There was some initial buzz around the launch of of Firefox 3.6 in January, which died out quickly as shown by the graph below.