personalization

Traffic Acquisition + Personalization = Higher Conversion Rates for Marketers

As a marketer, building out your list of affiliates is an important component of your traffic acquisition strategy. Understanding first what is working for your competitors is a great initial step—Phase 1. After all, “imitation is the sincerest form of flattery.”

Let’s Get Personal: The New Content Discovery

Image from: LaptopImage / Shutterstock Online media aggregators have played a critical role in content discovery for years. According to Compete PRO, the News Aggregators and Socially Generated News category of websites has consistently garnered between 25-35M unique visitors a month over the last two years. While there has been a general decline in attention to the category, there is no denying that content discovery remains as relevant as ever

The Digital Self Powers #AdobeSummit

Image from: Ann Lewnes Last week, part of the Compete team (@iamerickeating, @CPBulger, @greggpoulin, and @delucajared) traveled to Salt Lake City for this year’s Adobe Digital Marketing Summit. The theme of this year’s Summit focused on the power of the “digital self.” The concept of the “digital self” is the future of online marketing; every touch with potential customers will be tied back to social in some way, and the

Don’t wish me happy birthday!

No matter what white paper you read, if it’s about email marketing it most likely has a section on message personalization. Email personalization makes complete sense. If you have specific information about your clients, users, etc. you should use that information to provide the most relevant and personal message possible. Advancements in email marketing technology and data collection have made it simple for any business to incorporate email messages and/or