The Weekly Compete Pulse
Here’s a round up of our favorite digital marketing stories from the web this week: A poorly illustrated guide of Google’s algorithm, copywriting 101, why paid search isn’t what it used to be, and how to make your landing page copy more persuasive.
Google Panda 2.2: Weeding Out More Content Farms and Scrapers
Thanks to a recent update earlier this year to search giant Google’s ranking factors, the web will hopefully soon be devoid of the giant content farms and scrapers that have plagued search results in recent years. Part 2.2 of the Panda update went live in mid-June as Google confirmed last week, so users should continue to see improved search results. One of the most important aspects of this particular update