Paid Search

The Weekly Compete Pulse

Happy April Fool’s Day weekend! No tricks up our sleeves today, just some links to some of this week’s news articles that we read and found interesting for online marketers. If you love data as much as we do at Compete, this article is for you. Analyzing paid search data at the most granular level is absolutely necessary to be able to better integrate paid search with business operations and

Google Instant’s Impact on SEM

I recently read an excellent post on the impact Google Instant is having on SEM (search engine marketing) from my friends at Response Mine out of Atlanta. They do an excellent job laying out how Google Instant (referred to as “GI” going forward) potentially changes the way that search marketers approach paid search advertising on Google. I tend to disagree with folks opposed to GI, but I’ll get into that

Getting Into the Groupon Groove

I just paid off last month’s credit card bill, and couldn’t help but notice a slew of new transactions on my wife’s card from "Groupon Inc Chicago." Sure, I know about Groupon, but what I didn’t know was that I’m married to a straight up crazy Groupon addict. In June alone, she managed to gobble up 6 different offers, ranging from tapas to Thai food to day passes at a