Paid Search

Quick Tips: Search Analytics Keyword Data Table

This quick tip will overview Compete PRO’s Keyword Table.  The Compete PRO interface offers definitions and supplemental context that are accessible by clicking on the question marks next to each term. Keyword - is the phrase or term an actual user entered and searched for on one of the five major search engines. Search Referrals Share – is the share of total search traffic (90 day moving average) generated to this

Search Marketers, Pick Your Keyword Battles Wisely

Getting found online is one of the major challenges every marketer faces, and it’s a problem that can have any number of solutions. One channel that digital marketers rely on to serve this need is search. Whether it’s bidding on the right keywords in your paid search efforts or creating keyword-rich content to attract the right customers, doing a bit of competitive research before you dive into search can pay…

Your Report Card Is In; Search Marketing Plays Well With Others

Image from: Student Image / Shutterstock The old model of communication (sender -> receiver) doesn’t really cut it anymore, especially with the ubiquity of social media in our digital world. Your search marketing efforts shouldn’t be any different. Allowing your search ads to be more interactive for consumers is a great way to increase engagement with your paid search campaigns, and at the same time, shows your potential customers that

Location, Location, Location: Analyzing Apartment Search Site Keywords

Image from: Apartment Key Image / Shutterstock Several weeks ago, we wrote a post about the top home buying sites and their performance online. As a college student, I am definitely not buying a house anytime soon, so I thought it would be fun to take a look at apartment hunting sites instead. In fact, yesterday Mashable published an article featuring 10 websites for apartment hunters so I decided to

The awe inspiring joy of R/C helicopters (and other market insights)

Image from: Sergey Mironov / Shutterstock Have you ever thought how great it would be to have a remote controlled helicopter?  Sure you have.  I assume it’s the lifelong dream of every (wo)man-child across the globe, but, similar to the G.I. Joe/Barbie life-size electric toy cars, such items remained woefully out of reach during my youth.  I had long given up such juvenile thoughts, until a co-worker informed me that

ModCloth search strategies cut from a different cloth

Image from: ModCloth From mp3 players to custom shoes, we’re a culture obsessed with being different. This is apparent in the success of companies that have harnessed crowd sourcing techniques for women’s fashion. The community around ModCloth is clutch because the pictures and comments they add under the product descriptions make you feel more comfortable with buying clothing online. Community aside, the simple fact that a clothing manufacturer actually cares

The SEO Book of Mormon

Type the word “friend” into Google, and you’ll get the Wikipedia article and the dictionary.com definition. Up next? LDS.org. Huh? The Church of Jesus Christ of Latter-day Saints (LDS). It shows up as the third and fourth result—even before Facebook. So what’s the deal? A couple of weeks ago I read a fascinating article by Michelle Boorstein of the Washington Post about how the LDS is using SEO to keep

Forget Anchovies, Hold the PPC! SEO Management Helps Pizza Company Deliver to Its Bottom Line

After traveling through Europe on vacation the past couple of weeks, nothing said I was home more than grabbing a slice of New York pizza! Deciding to do a blog post on the topic, I wanted to find out who the “big cheeses” were in the pizza world and see if I could find some insight into their web strategies. Using the Keyword Destination tool on Compete.com to get a

Quick Tip: Keyword Volume Graph

Compete offers keyword volume information trended over the past two years for its PRO users with Standard and Advance level subscriptions. This helps you understand what the prime marketing season is for your competition. In this example, Amazon.com is greatly influenced by the holiday retail system. One can gather insights by looking at these trends, could be economic, if you look at paid search activity in 2008 it differs slightly

Quick Tip: Filtering Keywords Manually with Search Analytics

You can manually adjust the Keyword Filters via sliders, radio buttons, and drop-down menus to further filter your keyword lists. In addition to our Search Insights Filters, manual filtering can help you refine your results and hone in on your results so you spend less time in spreadsheets and more time taking action! See how to adjust some of the filters below. Adjust your sliders by clicking and holding down

The Weekly Compete Pulse

Happy April Fool’s Day weekend! No tricks up our sleeves today, just some links to some of this week’s news articles that we read and found interesting for online marketers. If you love data as much as we do at Compete, this article is for you. Analyzing paid search data at the most granular level is absolutely necessary to be able to better integrate paid search with business operations and