Hotel Suppliers Dominant Online Despite OTA Growth
Millward Brown Digital analyzed the hotel path-to-purchase to highlight how OTAs are utilized in the consumer journey, and how they can grow their share of consumer.
Mixed Results for Facebook Among OTAs
Image from: Travelocity / Facebook With Facebook’s looming IPO, the world will know definitively what the market thinks the site is worth. Facebook today is much like the internet itself was 10 or 15 years go: businesses felt they had to be out there, but often built first and asked questions later. Many Online Travel Agencies (OTAs) have Facebook pages. To compare their relative successes, Compete first assessed how many