The Weekly Compete Pulse

Happy Saturday and welcome to March! Here are the most popular stories we shared online this week. The second largest television advertising event was last Sunday: The Academy Awards.  Brands spent between $1.6 and $1.8 million dollars for each thirty second commercial block. If you missed them, watch them all on Ad Age. Online, brands tried to replicate the recent success of the Super Bowl real-time marketing. Brands “newsjacked” the event

Even Angie’s Leg Couldn’t Save the Oscars This Year

Image from: Angelina Jolie / Shutterstock At the beginning of February, we wrote a post wondering how many people will tune in to watch the Oscars this year. After a 10% drop in ratings in 2011, we were hopeful that 2012 would see an increase in traffic for the Oscars. However, that was not the case. This year, the Oscars definitely had its stand out moments like Sacha Baron Cohen spilling

Oscars 2012, Will Anyone be Watching?

Image from: Tatiana Popova / Shutterstock Now that Super Bowl XLVI has aired (with a home team loss), I’ve been thinking about the next big event for network TV: The 84th Academy Awards. While the trend for Super Bowl viewership has been rising for several years now (the 2011 game was the most watched program in TV history), Oscar’s ratings have been on the decline. After a positive bump in 2010, ratings