original research

Mercedes Going Down : Millward Brown Digital Original Research

Millward Brown Digital used its automotive behavioral analytics to evaluate Mercedes’ CLA launch based on success generating demand and converting that into sales, as well as interplay with C Class.

Mobile Twitter Users Are the Ideal Audience for Advertisers

A new study by Compete and Twitter found that primary mobile Twitter users in the U.S. are more engaged than regular users. These users are 86% more likely to be on Twitter several times a day than the average Twitter user. They interact more with tweets and follow more brands. What do marketers need to know to better connect with these mobile consumers?