online

Kantar Media’s Compete and Ground Truth Launch Two-Screen View of Digital Consumer Behavior

Industry’s Only Integrated View of Consumers’ Behavior Across Mobile and Online Platforms BOSTON, MA and SEATTLE, WA–(Marketwire – May 5, 2011) - Compete, a Kantar Media company, and mobile audience measurement firm Ground Truth today unveiled the industry’s only two-screen view of digital consumer behavior, across both online and mobile platforms. Compete’s industry-leading panel combined with Ground Truth’s mobile data provides detailed, cross-platform insights into consumers’ behavior as they alternate between screens

Americans Plan to Save and Pay Bills, According to Compete 2011 Tax Survey

Earlier this week, I received a letter from the Internal Revenue Service marked “official business.” I must admit I shook a little with apprehension. In turn, however, I was delighted to learn that I would be getting an unexpected, additional refund. (My delight was heightened by the relief I felt knowing I wasn’t going to be the subject of an audit.) Unexpected refund! To save or spend, that is the

Gassing Up Your Car, Via The Internet

I don’t know about you, but I’ve been cringing every time my gas tank gets near empty – and it is not because of a frigid winter. As gas prices go up, I find myself trying to pay attention to the best price on a gallon of gas in my neighborhood. I am not doing a good job of remembering what I see. Thanks to sites like gasbuddy.com, I don’t

Online Marketing Summit Does Not Disappoint

Last week me and a couple members of the Compete Team headed to San Diego for the Online Marketing Summit put on by Online Marketing Connect (Twitter hashtag #OMS11). We had some excellent conversations with some of our current clients and potential users of Compete’s products and services at our Technology Lab table. So, how did OMS rank on my marketing conferences list? Very high! Although there were minor difficulties