Netflix and the Rise of Online Video Streaming
In late 2011, Netflix took a drastic turn for the worse. Amidst changes in its pricing structure and plans to separate the DVD-by-mail arm, Netflix lost an estimated 800,000 subscribers in one quarter. The stock plummeted and the outlook was grim. Fast-forward to two years later and Netflix has regained its position as the king of online on-demand streaming.
Get Smart About Content: Louis C.K.’s DIY Video is No Joke
Image from: LouisCK.net Every good marketer knows that although content is king, the means by which people produce and consume that content are constantly changing, and no one understands the changing face of content like the entertainment industry. One of the most prolific comedians of his time, Louis C.K. has been innovating with his content for years. Most recently, he released his fourth stand-up special, Live at the Beacon Theater.
Is Amazon Prime’d for Streaming Success?
Amazon created some buzz last week when it announced that it will throw in free online video streaming rights to about 5,000 TV and movie titles to all subscribers of its Amazon Prime service. Amazon Prime is a service that offers customers 2-day shipping on all merchandise for a $79 annual fee. A look at Compete data reveals Amazon Prime averaged about 600K unique visitors during Q4 2010. So, how