Online Video Advertising

Kantar Media Finds Nearly a Quarter of Top Brands Are Using Online Video Advertising

Image from: Video Interface / Shutterstock   Online video is becoming an increasingly important marketing channel, with significant numbers of brands leveraging this platform. Kantar Media analyzed ads appearing on both national TV and leading online video sites in October, and found that of the more than 4,100 brands advertising through either channel, 23% used online video, with 12% advertising on both online video and national TV, and 11% advertising on online video exclusively. Meanwhile,