Are We About to Witness an Evolution in Online Mapping?
Over the years, various online services have dramatically impacted the travel industry, simplifying far more than just the booking process. The ease of online travel agency sites and the proliferation of travel deal sites have helped ameliorate the hassles associated with researching and booking travel online. But online mapping websites have historically been the tool of choice for travel details, such as researching the location of a restaurant or attraction,
Online Travel Sites Set a High Bar
Many industries leverage websites to engage consumers, build relationships and of course sell goods and services. The online travel ecosystem is diverse, including suppliers (such as hotel chains and airlines), third-party sellers that sell or at least let consumers compare multiple brands (including online travel agencies), advice and commentary sites, and many others. The diversity reflects that billions are spent on travel each year. The downside is that travel is