Mixed Results for Facebook Among OTAs
Image from: Travelocity / Facebook With Facebook’s looming IPO, the world will know definitively what the market thinks the site is worth. Facebook today is much like the internet itself was 10 or 15 years go: businesses felt they had to be out there, but often built first and asked questions later. Many Online Travel Agencies (OTAs) have Facebook pages. To compare their relative successes, Compete first assessed how many
American’s GDS Gamble
Image from: Travel / Shutterstock Collectively, the airline industry is posting record profits in 2010, but at least one major player thinks it can do better. Its contracts with a number of key distribution partners coming due, American Airlines chose December 2010 to start a now heated battle with back-end global distribution systems (GDS) and consumer-facing online travel agencies (OTAs) that could decide the future economics of selling airfare online.