7 Holiday Retail Insights that Will Jingle Your Marketing Bells
Image from: happykanppy / Shutterstock 1 * Black Friday is no longer just an offline retailer holiday. We have seen a big shift to online and a blending of Black Friday and Cyber Monday into one big spending weekend. 2 * This holiday season, Amazon is going after their direct competition of brick and mortars through a new program. If consumers scan a product in a store, Amazon offers a
Holiday Shopping Showdown: Men vs. Women
Image from: Helder Almeida / Shutterstock When it comes to gift buying, I tend to stay with gift cards and anything someone explicitly tells me they want. I also tend to wait until the last minute to even start thinking about what I’ll get anyone. I thought it’d be interesting to see whether this was something common to most guys and decided to use Compete’s demographic data to find out.
Black Friday, not just for Brick and Mortars Anymore
Image from: altafulla / Shutterstock Turkey has been eaten, football has been watched, and door buster deals have been purchased! The week of Black Friday was very busy for Santa and laypeople alike. Consumers spent a total of $11.4 billion dollar on Black Friday, up 6.6 percent from last year. This flurry of spending helped many consumers work their way through their holiday shopping lists. As of November 28, a
Online Retail Traffic Up 26% Last Week
Image from: Yellowj / Shutterstock Online retailers continued to draw in shoppers at a brisk pace last week. Total visits to the Internet Retailer Top 200 sites grew 26% to 802M visits when compared to the same week last year. Last week’s growth in online retailer traffic appears to be spread out across all retail segments. Mass Merchants and department stores continued to clean up online. Apparel and electronics retailers
Out of Toilet Paper? Amazon to the Rescue!
Image from: William J. Mahnken / Shutterstock Have you ever bought toilet paper online? Or shampoo? How about toothpaste? While we are more than happy to buy books, apparel, and electronics online, we have been reluctant to purchase our everyday household essentials online. But this is changing. While only 8 percent of consumers surveyed in the Fall 2011 Online Shopper Intelligence™ survey reported buying household products online in the past
Don’t delete those emails! Groupon needs you back.
Hyped as one of most anticipated IPOs of the year, Groupon has seen its stock price tumble since going public last month. Traffic to Groupon.com has also been on a steady decline over the past several months, largely as a result of Groupon dramatically slashing its online advertising spend. This past June at seemingly the height of the Groupon frenzy (or fad) the site’s traffic peaked at 33.7 million unique
Barbies, Legos, and Tablets: Top Toys of 2011
Image from: zuender/Shutterstock As we enter the final days of November, children everywhere are finalizing their lists for the upcoming holiday season. I remember poring over catalogs and memorizing commercials as I decided what toys I had to have that year. These days, children not only use catalogs and TV for inspiration, but they can supplement their research with the Internet. I decided to take a look at our Compete
Mass Merchant and Department Stores Experience Spike in Traffic Last Week
Image from: Gorilla / Shutterstock Consumers appear to be buying into the holiday creep that has dominated the headlines over the last couple of weeks. Holiday creep is the term being used to describe the efforts by retailers to extend the holiday shopping season and offer holiday related deals before the traditional Black Friday kickoff. Year over year total visits increased last week increased in 7 of the 15 retailer
Holiday 2011 Outlook
Image from: Adam Gryko / Shutterstock This post was originally featured on Retail Online Integration: In case you haven’t noticed the changes taking place in retail outlets all across the country, I am here to report that orange is out and red and green are in! That’s right; the Holiday season has officially begun. From tinsel to snowflakes, stores are already decked out in their Holiday finest hoping to entice
Online Holiday Spending Dropped Last Week
Image from: Tatiana Popova / Shutterstock Have you started checking things off your gifts list yet? If so, then you are in good company. With a little over a month left until Christmas, most shoppers have already started making progress on their lists. According to the latest Compete Holiday Insights™ survey, over 60% of the people surveyed have completed part their holiday shopping, a 20% increase compared to a month
Lessons from Holidays Past
Image from: Sofia / Shutterstock After months of buildup and countless predictions, the holiday 2011 shopping season is here. Before we all get overwhelmed with this year’s numbers, let’s take one final look at the 2010 holiday season and highlight a couple of last-second takeaways that can be applied to this year’s strategy. Isolate ‘Cyber Monday’ for All Categories So much emphasis has been placed on having a huge black