Which Retailers Came Out on Top This Past Week?
Image from: Presents / Shutterstock So far, shopping this holiday season is outpacing 2011 holiday shopping. Looking back over the critical week of Black Friday and Cyber Monday, consumers spent more time shopping at the top online retailers this year than they did last year. Attention was up 5% Y-O-Y on Black Friday and up 11% Y-O-Y on Cyber Monday. Earlier this week, we revealed that for most retailers,
Could Free Shipping Boost Your Holiday Sales?
Image from: Shipping / Thinkstock According to the Compete Fall 2012 Online Shopper Intelligence Survey™, 62% of consumers said they would not have made their most recent purchase if they had not received free shipping. Clearly, free shipping is a must have for consumers. Competitive sites, The North Face and Patagonia both offer free shipping on their orders over a certain amount. While The North Face offers free shipping on
Searching for Amazon Success
Image from: Amazon Warehouse / InsiderLouisville.com/ You would be hard pressed to find a retailer or brand that is not asking some questions about how Amazon will impact their business over the holiday shopping season. Amazon has gone to great lengths to establish itself as the place consumers visit online to search for holiday products. 1 in 2 consumers who visit Amazon in a month conduct an onsite search and
Don’t Bother with an E-Commerce Strategy!
Image from: Nordstrom Front / NuanceMarketing.net This past July and August, Nordstrom ran their annual anniversary sale. We looked at the impact of their online efforts. Now, a few weeks after, did Nordstrom see any lift from their online push? Looking at Daily Reach and Daily Attention for the last three months we can see that Nordstrom.com did see a spike when the sale launched, but there was not a
How Shopcade.com Is Drafting You Into Its Fashionable Army
Image from: Shopping Craze / Shutterstock “I love your shirt! Where did you get it?” Sounds familiar, right? It’s a natural tendency to associate style with a place of purchase, and slowly online retailers are learning that perhaps their best advertisers are the very same people they sell to. Shopcade.com knows this, and it’s about to make a killing by gamifying this trend, all based on the online phenomenon of
Walmart Brings Cash Into The 21st Century
Image from: Mouse and Money / Shutterstock Several months ago, Walmart introduced a “Pay with Cash” option for online purchases. This innovative program is pretty simple—consumers place an order online and then go to any store within 48 hours to pay for the purchase. According to the FDIC, 1 in 4 US households either do not have a bank account or credit card, or have limited banking options. Typically these
Ecommerce Tip: Find Your Customers When They’re Most Ready To Buy
Image from: Shopping Mouse / Shutterstock It sounds obvious, but if you’re responsible for optimizing an ecommerce channel for a brand or client, you need to be focusing on the entire life cycle of your customer. This way you you can understand when they’re most likely to buy and focus your online marketing spend on the correct channels. Because new and returning customers will be buying from you directly, online, you should
Tis The Season For….School Supplies!
Image from: School Supplies / Shutterstock Students everywhere are savoring their last bits of summer vacation, the few weeks before they have to trade in ice cream cones and carefree afternoons for notebooks and homework. That also means millions of consumers are in the market for back-to-school products. According to the Summer 2012 Online Shopper Intelligence survey, back-to-school shoppers are busy this season, with more than half of shoppers purchasing
Is E-Commerce Too Big an Investment for Mass Retailers?
Image from: Nordstrom Anniversary Logo / Nordsrom.com Nordstrom is currently in the middle of their annual anniversary sale running July 20th through August 6th. No stranger to the sale store front, they promote five big sales a year. With a big push financially to drive their online sales this year, I decided to see if their e-commerce efforts have paid off so far in terms of driving traffic to the
Digressing to Discounts: Digging for Deals Online
Image from: Discount Shopping Online / Shutterstock With school right around the corner, I have found myself shopping for the best deals around. Whether I’m looking for furniture, books, or nearby deals, discounts are always on my mind. With that being said, I was curious as to see as to what types of discounts consumers alike are looking for. When I did a broad keyword search for the word discount
The Impact of the Mobile Shopper
This white paper explores the continued evolution of the online shopper and the impact of the mobile shopper. Currently, consumers conduct 11% of their online shopping on mobile devices. As mobile phones and tablets become more prevalent, consumers will continue to shift their online shopping from PCs to mobile devices. Included in this whitepaper are some tips and recommendations to help retailers and brands prepare for the shift into m-commerce. Download the free e-book and learn: