online shopping

Should Retailers Invest in Mobile Shopping Apps?

Technology is changing the way consumers shop. More and more people are not only shopping online, but shopping online from a mobile device. Our recent survey identifies these trends for retailers to decide their best plan of action.

Sunday Series: Fashion Flop–No Spike for Spring Apparel

Spring fashion wasn’t on American’s minds any more or less in April than in March. Monthly traffic to apparel websites grew less than a quarter of a percent in April, with 70.8 million Unique Visitors (UVs). What sites did receive more attention as the weather got warmer? Below are ten apparel fast movers, each of which offers different products. Not surprisingly, Izi Dresses and Rent the Runway benefitted from both prom and wedding season.

Marathon Monday: Nike Leads the Pack

Looking at the foot traffic to top brand sites; Nike, Reebok and New Balance, there is really no competition. Nike.com is the clear front runner. With each brand seeing higher shopping session shares on different retailers, how can brands optimize the purchase funnel on these retail sites?

EMS: Get Competitive with Free Shipping

Image from: free shipping / Shutterstock Can Versa Capital, who acquired Eastern Mountain Sports this past November, boost the store’s ecommerce business? The New Hampshire-based chain of 69 stores and seller of outdoor gear and apparel is getting crushed by its competitors online. The site had just over 314,000 Unique Visitors in the month of December, much lower than similar online stores.  EMS offers comparable products and their own line

Will TJX Succeed with Second Ecommerce Attempt?

Image from: Second Chance / Shutterstock.com Last year, the TJX Companies announced that it will once again return to ecommerce, six years after its first attempt to join the online retail marketplace. Operating three successful retailer chains, T.J. Maxx, Marshalls, and HomeGoods, the TJX Companies is the leading off-price retailer of apparel and home fashions in the U.S. and worldwide. With 2012 sales at their brick-and-mortar stores expected to exceed

JCPenney and the Dangers of Selective Data

Image from: JCPenney Rebrands / brandsunderconstruction.com JCPenney has been undergoing some huge changes in the past year – they’ve launched not one, not two, but three new attempts to rebrand the store. The most recent move was to launch a “store-in-a-store” program similar to Target. The Wall Street consensus, as well as their earnings, have said that this strategy isn’t working. But, I wanted to take a look at the Compete data

Happy Holidays from Compete (Insights Included!)

Image from: Snowflake / Shutterstock We here at Compete would like to wish happy holidays to you and yours! We hope the season finds you warm, happy, and ready for the new year! But what would a holiday wish from Compete be without a modicum of data? Not very festive, that’s for sure! So below is a brief list of holiday-themed insights we’ve pulled to make the holidays just a little

Cyber Monday Drives Online Sales

Image from: Holiday Shopping Online / Shutterstock Last week we explored the Thanksgiving/Black Friday related increase in in-store sales.  This week, we see the impact of Cyber Monday deals on online shopping.  Consumers took advantage of Cyber Monday week deals, spending on average $300 online, while spending only $244 in-stores.  Year-to-year, 2012 was a much better year for retailers.  Consumers spent 50% more this year on Cyber Monday deals than

Mass Merchants Reign Supreme on Thanksgiving Week

Image from: Thanksgiving Shopping / Shutterstock Thanksgiving week shopping has always, and will continue to be, an area of focus for retailers and consumers alike. It may not be my preference after having filled up on delicious turkey and pumpkin pie, but it definitely was for my relatives and many other consumers who bundled up to head out at ungodly hours to do some holiday shopping. And shop away they

Is Subscribe & Save Working?

Image from: Subscribe Function / Shutterstock   Auto replenishment programs are supposed to make consumers’ lives easier— they simply sign up and then receive the product at their front door without any hassle or worries. To better understand the extent of awareness and usage of such programs, we took a closer look at Amazon’s Subscribe & Save, one of the better known auto-replenishment programs in the market. In addition to

Sunday Series: The Eternal, Inevitable Uggs Kicking Butt

Image from: Wedding Uggs / TheWeddingGuru With winter forcing people indoors, into coats and into more layers, I thought this was an adequate time to do a Sunday Series on my favorite piece of winterized clothing: boots. Below is a list of the top ten fasted growing shoe and accessory sites, ranked by increases in their UVs between September and October. It’s expected that boots would be dominating right now,