Online Shopper Intelligence

Out of Toilet Paper? Amazon to the Rescue!

Image from: William J. Mahnken / Shutterstock Have you ever bought toilet paper online?  Or shampoo?  How about toothpaste?  While we are more than happy to buy books, apparel, and electronics online, we have been reluctant to purchase our everyday household essentials online.  But this is changing.  While only 8 percent of consumers surveyed in the Fall 2011 Online Shopper Intelligence™ survey reported buying household products online in the past

Portrait of the Online Shopper

Did you know that 40% of online shoppers in the UK make an online purchase at least once a week? What’s more is that 69% of online shoppers indicate that they may research a particular product in a store before making the purchase online.  These trends are found in the UK Online Shopper Intelligence report and provide an overview of the retail trends that have occurred in the UK during

The State of Online Retail

This webinar and accompanying whitepaper provide an overview of online retail trends that have occurred during Q2 2011. We combined Compete’s behavioral data with our Online Shopper Intelligence survey to understand how shoppers are navigating the world of e-commerce. We looked at overarching industry trends of site traffic and conversion rates to evaluate consumer behavior and changes from last year. We also delved deeper into the following topics: – The

Successful Retailers Use Sales and Email Promotions, Free Shipping to Attract Shoppers Online

Kantar Media Compete Online Shopper Intelligence Study Highlights Do’s and Don’ts for Retailers BOSTON, MA–(Marketwire – Sep 13, 2011) – Kantar Media Compete today released data indicating that successful retailers are using free shipping, sales and email promotions to attract increasingly budget-conscious consumers. The results, part of Kantar Media Compete’s quarterly Online Shopper Intelligence Study that tracks cross-channel shopping behavior, also show that more than a third of consumers reported that

Are Daily Deal Sites a Smart Investment for Companies?

I love daily deal sites.  Seriously…some might say I am borderline addicted.  From large, national sites, like Groupon and Livingsocial, to regional sites, like Coupme, I frequent them all.  I have enjoyed great meals, expanded my wardrobe, and even went zip-lining for 50% off (or more!) thanks to deals I found.  And I am in very good company.  In July 2011, around 11 million consumers visited daily deal sites.  In

Mass Merchants Go To The Head of The Class

The massive heat waves all across the country have ended, summer camps are coming to a close, and children are scrambling to finish the reading lists they have ignored all summer.   These can only mean one thing—the first day of school is just around the corner.  Using Compete’s panel of 2 million consumers and the results of our Summer 2011 Shopper Intelligence survey, we explored the hot ticket items this

Facebook Pages Attract Online Shoppers to Retailer Sales and Promotions

Compete Online Shopper Intelligence Study Examines Role of Facebook in Retail BOSTON, MA–(Marketwire) – Kantar Media’s Compete, today released data showing that online consumers are now using retailers’ Facebook pages as online circulars. The results, part of Compete’s quarterly Online Shopper Intelligence Study that tracks cross-channel shopping behavior, suggests that consumers are increasingly using Facebook to enhance their shopping experience and engage with brands online. According to Compete, one quarter of

Online Retailer Outlook: A more taxing future?

There has been no shortage of press on Amazon’s ongoing battles with states over internet taxation.  As a quick refresher, a 1992 Supreme Court ruling delcared that states could require retailers to collect sales tax only if they have a physical presence, such as stores or headquarters, in the state where the buyer lives.  Given this ruling pre-dated the explosion of online commerce, individual states have been testing this definition

Research Before Online Purchase

The Compete Online Shopper Intelligence study provides powerful insight into the complete online shopping experience. For more consumers insights, please contact Debra Arbesman at darbesman@compete.com for more information. There are so many tasks that have become immeasurably easier thanks to the Internet that it is hard to imagine how we ever survived without it. Shopping is a great example. Before the Internet, researching products meant going to the library to

Eight out of Ten Consumers Shop Online at Least Once a Week

Last week, Marketwire released the Compete Online Shopper Intelligence Study that revealed the forming habits of online consumers. The study showed that online shoppers are turning to the social media space as a hub for shopping information, while Twitter and Facebook remain the most popular for the online market. According to the study, 83 percent of consumers are shopping online weekly.