JCPenney and the Dangers of Selective Data
Image from: JCPenney Rebrands / brandsunderconstruction.com JCPenney has been undergoing some huge changes in the past year – they’ve launched not one, not two, but three new attempts to rebrand the store. The most recent move was to launch a “store-in-a-store” program similar to Target. The Wall Street consensus, as well as their earnings, have said that this strategy isn’t working. But, I wanted to take a look at the Compete data
3 Tips for Tracking Fall Fashion Consumer Trends
Image from: Fall Fashion / Shutterstock I think it’s safe to say that of the many reasons people love the advent of autumn, one of the top qualifies is the shift in fashion warranted by the shift in weather. The sweaters that were paltry and muggy in the summer become mobile havens in the fall. People begin to layer (and layer and layer). This means more clothing, it means more
eBay: The Start of a Retail Feedification?
Image from: Ebay Feed / eBay.com eBay made news this week with the announcement that the online powerhouse will launch Feed, a Pinterest like experience. Feed will be available on eBay’s site and allow users to scroll through products available for sale on the site. Earlier this year, we reported on the impact that Pinterest is having on how consumers engage with products and retailers online. Pinterest’s growth in popularity
Are Site Makeovers an Online Retailers Secret Weapon?
Image from: Walgreens vs. CVS / IBTimes.com When you think of long-standing, heated rivalries, I’m sure only one pair comes to mind: CVS and Walgreens. No? Okay, so maybe they’re not the rivals on the top of your mind, but these two pharmacies are two of the biggest players in their space. We can use Compete’s data to take a closer look at these competitors and see how a recent
Health and Beauty Buyers Search for Deals – and Require Extra Pampering
This post was published by Click Z – Marketing News and Expert Advice on July 26, 2011. Thanks for the feature! Health and beauty shopping activity online was in full swing this spring. Marketers looking for ways to increase visits and purchase rates for their e-store may want to listen to the ever growing and savvy health and beauty shopper. According to Compete’s Shopper Intelligence Survey, 25 percent of online
Live from Internet Retailer 2011
Compete has made the journey to San Diego for the 2011 Internet Retailer Conference. This year is expected to be the e-commerce retailer’s largest show in history with over 7,000 registered attendees. The theme of this year’s show is “E-Commerce Shifts into Overdrive, the Race is On” – a fitting title given the explosion of online sales across the board. Expected speakers at the show include executives from eBay, Walgeens,
Where’s the Easy Button?
When you think office supply retailers, chances are you’ll think of Staples, OfficeMax, or Office Depot; and apparently, more consumers are thinking Staples over the competition. The number of visits to the Staples domain is nearly double that of its closest competitor, Office Depot, and triple OfficeMax. All three retailers see seasonal traffic increases during back-to-school and the holidays, but Staples has been able to hold onto their lead over
Online Beauty Retailing: Can the door-to-door make up sales representative ever be replaced by online?
We all remember Avon and MaryKay, especially their representatives, typically pulling up to your house with a branded car and chotchkies to share. It seems as though they had a great offline and personal selling strategy. Today, both retailers have made their mark just like many other beauty retailers by championing both sides of the fence and extending online. The key note for these two retailers is they have tried
Ben and Jerry’s Declares Free Cone Day
I apologize to all the lactose intolerant people reading this post, but ice cream is one of the most delicious foods in the world. It comes in hundreds of different flavors; it can be filled with any fruit, candy, baked good, or chocolate creation; and you can top it with anything under the sun. The only thing better than ice cream is free ice cream. Once a year, as a
Online Shopper Intelligence Study Reports Cross Channel Retailing is Important and Profitable
The Compete Online Shopper Intelligence study provides powerful insight into the complete online shopping experience. For more consumers insights, please contact Debra Miller at firstname.lastname@example.org for more information. Through policies as simple as in-store returns for online purchases to more sophisticated tools like mobile shopping apps, retailers are working towards breaking down the barriers between offline, online, and mobile shopping. And it is a good thing retailers are working on
Retailers Don’t Take A Holiday
The Compete Retail 200 Report contains monthly data on eCommerce categories and sites, similar to the preview data provided here. If you would like to be added to its distribution, please email Matt Pace at email@example.com or Dillon McGovern at firstname.lastname@example.org. With only days left until the end of the retail’s biggest season, there are few opportunities remaining to draw consumers to the checkout line. With improved product viewing and