How Songza Gets Heard: Getting Digital Right
The search for the perfect (online) DJ is on. This week, I’m investigating how Songza, a carefully curated online music streaming site, gets digital right.
The Weekly Compete Pulse
If a brand tweets in a forest and no one is around to hear it, did they even tweet at all? According to study by Buddy Media, tweets containing fewer than 100 characters receive 17% higher engagement than longer tweets. Marketing Profs pulled together a distillation of the study’s results, looking at how user engagement can fluctuate based on the time of day, the day of the week, and industries.
Scion Music Measures
Scion has always been somewhat of an experimental brand, from marketing tactics to product design. Music continues to play a lead role in Scion’s strategy: In July, Pandora and Scion announced that Pandora’s service would be offered in the Scion xB and tC. And Scion recently announced it was going to effectively become an indie music label, with the Scion AV project (see scionav.com). However, Jack Hollis, Scion senior vice
The New Music Landscape
It’s no secret that the music industry has undergone massive changes over the last ten to fifteen years. According to the Recording Industry Association of America, total US music sales have dropped an average of 8% each year since 1999, from $14.6 billion to just over $6 billion. Having heard this, you probably wouldn’t expect that in the first half of 2011, US sales are up by 1%. Okay, so
Apple, Lala, and the Growth of Streaming Content
A couple months ago, my mp3 player developed an unhealthy obsession with Journey’s "Don’t Stop Believing". It would turn on, regardless of the time of day or night, and play "Don’t Stop Believing" on repeat until I was able to hit it a few times and stifle its cry for attention. With the promise of a $150 price tag for repair from tech support, I decided to rough it and