“Search” for Sasquatch
How can one brave explorer find a mythical creature that has evaded us for decades – maybe even centuries? The answer is simple: by using night-vision goggles and Compete PRO.
Search Share: MLB
Will MLB.com strike out or hit a home run (these puns were more deliberate) against the opposition in search marketing?
Search Share: JackThreads
Data telling a search marketing story about JackThreads’ performance against its competitors.
The Weekly Compete Pulse
There’s still time to fine-tune your digital marketing for last-minute shoppers before the holidays are in full swing. Take a look at some of our favorite articles from the past week.
Brands Searching for Success on Amazon
Amazon remains the dominant player in US ecommerce, but how and where on Amazon are consumers shopping brands’ categories?
Breaking Down PPC: Search Engine Advertising (SEM) for Beginners
Search engine advertising can be extraordinarily effective when implemented correctly, but the road to understanding this seemingly convoluted strategy can be long-winded. That’s why we’ve outlined the process to get you started.
Quick Tips: Search Analytics Keyword Data Table
This quick tip will overview Compete PRO’s Keyword Table. The Compete PRO interface offers definitions and supplemental context that are accessible by clicking on the question marks next to each term. Keyword – is the phrase or term an actual user entered and searched for on one of the five major search engines. Search Referrals Share – is the share of total search traffic (90 day moving average) generated to this
Quick Tip: Overview of Site Comparisons
You can compare up to 5 sites quickly and easily using a Compete PRO account or compare up to two competitors using our free site analytics tool. The images and steps provided below will outline the process for using Compete PRO’s data to benchmark your competitors. This section allows you to type in any five domains you’re interested in comparing, or you can load an existing saved group if you’ve
Adjusting Your Search Strategy to Increase Holiday Sales
As the holiday season begins, many brands are preparing for the launch of their holiday marketing blitzes—that is, if they haven’t already. To help you understand the holiday shopper, we have completed a study in concert with Google which takes a look at the differences between consumers who do and don’t use search in their path-to-purchase.
Providing “Not Provided” – How You Can Still See Search Referral Data
You’ve seen the headlines. Google is rolling out secure search for everyone. Marketers shouldn’t fear this change though; this is just another step towards progress in the ever-changing world of search. Instead of burying ourselves in organic keyword lists, we must start taking a more holistic approach to search marketing and begin taking steps towards seamlessly combining paid and organic search data.
Success Stories: Use Search Intelligence to Acquire Strategic Assets
Regularly monitoring competitive intelligence search data is key for short-term SEO strategy, but it can also dictate long-term digital marketing plans. As an online brand, you should be regularly monitoring referral keywords, or search terms that bring traffic to your site. Yes, this can be done in your local analytics. But, local analytics don’t show what keywords are driving traffic to your competitors’ sites.