Online Marketing

What’s that # Sign Doing On My TV?

I wouldn’t label myself as a “TV Junkie”, but I do certainly watch my fair share of television.  As I watch, I have noticed a growing trend of networks using on-screen hashtags to label shows as they are airing, appearing as a faint watermark on the corner of the screen.  For those of you who don’t know what a hashtag is, it’s a # symbol followed by a word grouping

5 Steps to Marketing Success Using Competitive Intelligence

Date/Time: July 27, 2011 2 PM EST / 11 AM PST Duration: 1 hour Speakers: Mike Angiletta President of Online Marketing Connect Lindsey Mark Client Relations at Compete.com Join us for a webinar tomorrow, July 27th! We will review five key steps to get a leg-up on your competition. Whether you’re looking to formulate a comprehensive competitive strategy or just to build competitive intelligence into your current marketing plan, this

The Weekly Compete Pulse

Valentine’s Day has come and gone, and we’ve already moved on to the next holiday, Presidents’ Day. It’s time again to take advantage of those Presidents’ Day sales, but before you do, check out some of this week’s news articles that we read and found interesting for online marketers. Facebook rolled out a complete redesign of pages last week in an effort to make them more similar to user profiles.

LogicLab Partnership with Compete Connects Industry’s Most Comprehensive Online Metrics

Data from Industry’s Largest Digital Panel Enables New Level of Targeting New York – (January 18, 2011) – LogicLab Inc., a company focused on applying deep marketing analytics to the mass media planning process, today announced it will enable its clients to access metrics from Compete, a Kantar Media company, from its LogicLab targtetLab™ platform. This new view will give advertisers, media buyers and media companies more detailed information on

Digital CMO Series: GroupM Search and Compete

At this point, most marketers understand the value of search as a direct response vehicle.  Search marketing is an ideal tool for capturing and converting lower funnel consumers’ intent and transforming that into bottom line action.  However, most marketers do not yet understand the full value of the search marketing platform.  Consumers use search throughout their decision and shopping processes — and opportunities exists for marketers to harness this with

Digital CMO Series: Alaska Airlines and Zaaz

"We don’t do anything without measuring anymore. As marketers we are used to kind of bull******* our way through stuff"¦well that day is over." Find out why as Shane Atchinson, CEO, ZAAZ and Steve Jarvis, former VP Marketing Sales and Customer Experience, Alaska Airlines discuss the importance of measurement, competitive benchmarking and what it really means to deliver on a brand promise on our YouTube Channel.

SXSW Interactive Panel Picker

Think Like a CFO: Making Digital Measurement Matter Marketing expenditures are now more heavily scrutinized than ever. Some purists argue that the bean counters are sucking the spark and innovation out of advertising and marketing campaigns. This isn’t likely to change any time soon, so if you can beat them, join them. Yes, it’s time for marketers to think like CFO’s. What does thinking like a CFO mean? It means

The Weekly Compete Pulse

Here are the articles we read this week and found interesting for online marketers. forEntrepreneurs highlights the importance of turning potential clients into paying customers, and how it’s done in with B2B companies: Optimizing your Customer Acquisition Funnel Mashable tells us exactly how to reap the benefits of social media: 10 Steps for Successful Social Media Monitoring Alex Cohen’s SearchEngineWatch article explains the tools necessary for a successful paid search

Digital CMO Series: Big Brand Theory Panel, Part One

      This week’s Digital CMO Series features the Big Brand Theory Panel: Part One. Below are a few key questions from our one-on-one interview with David Fenn, Director of National Accounts, Yelp. Check out more from the Big Brand Theory panel, as well as our interview with Rich Calacci, SVP Advertising Sales, CBSSports.com and CBS Mobile on our YouTube channel.

Join Us For A Webinar!

Thursday, July 22, 2010 at 1pm EDT, Compete is sponsoring Bryan Eisenber’s webinar, “How to Legally Spy on Your Competition”. This webinar is a must-do for anyone interested in competitive intelligence. Wouldn’t you like to know everything your competitors are doing: entering new markets, gaining search reach, influencing more media or how well they are doing compared to you? You could know and you should know. Today’s selection of tools

Digital CMO Series: Jeffrey Hayzlett

Jeff Hayzlett, former CMO of Kodak and author of bestselling book, The Mirror Test kicked off day one of the Digital CMO Summit as the keynote speaker. His booming voice and commanding presence captured attendee’s attention and left a lasting impression. Jeff focused on the challenge of transforming Kodak from “your mother and father’s brand” to be younger, cooler and edgier.  There is a lot to learn from Jeff’s blended