Online Marketing

The Weekly Compete Pulse

Hope you all had a great Valentine’s Day! Why not continue celebrating with a collection of this week’s top shared stories? Check them out in the links below to find out how to better your digital marketing strategy.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: the most valuable commodity in online marketing, content marketing tools, purpose-driven marketing, and a new website checklist.

Forward Unto Launch – How Microsoft’s “Forward Unto Dawn” Impacted Halo 4 Shoppers

Image from: Halo4 / thetechstuff.com Known by gamers everywhere, Microsoft Game Studios’ Halo franchise has been a fan favorite since Master Chief first took on the Covenant and Flood back in November 2001. On November 6, 2012, Microsoft launched its new title for the franchise, “Halo 4”. And just as Master Chief looks to conquer his new enemies (the Prometheans), Microsoft chose to conquer producing the 5-episode mini-series “Forward Unto

The Weekly Compete Pulse

Happy New Year from the Compete team! As you’re getting back in the saddle and making plans for the year ahead, take a few minutes and reflect on 2012. Where were your biggest successes? Your biggest learning experiences? If you missed any digital insights from the Compete blog during the year, now’s your chance to read through last year’s highlights with the Best of the Compete Blog: 2012 Edition. Let’s

Introducing New Site Profiles

  Our users spoke and we listened.  We received requests and recommendations for Compete PRO Site Profiles, and as a result, we’re now delivering more useful and impactful information all in one easy-to-understand summary. The new Site Profiles page: Gives the user control over what metrics they want to see via metric “accordions” Presents demographic information visually, which makes it easy to see how a site compares to the overall

Understand Consumer Behavior, Watch Referral Traffic Pour In

Image from: Connections and Referrals / Shutterstock As a “results-driven” online marketer, it’s easy to get caught up in analytics and numbers. Figures and statistics keep your boss less sadistic. That’s a saying, right? Taking a step back and actually thinking about your prospective customers seems like common sense, but not thinking about them is a mistake we marketers make every day. Instead of driving referral traffic to our sites

The Digital Self Powers #AdobeSummit

Image from: Ann Lewnes Last week, part of the Compete team (@iamerickeating, @CPBulger, @greggpoulin, and @delucajared) traveled to Salt Lake City for this year’s Adobe Digital Marketing Summit. The theme of this year’s Summit focused on the power of the “digital self.” The concept of the “digital self” is the future of online marketing; every touch with potential customers will be tied back to social in some way, and the

The Weekly Compete Pulse

HAPPY NEW YEAR!!! It’s know it’s hard to believe ladies and gentlemen, but the ball will drop tonight signifying yet another miraculous year has passed us. What are your favorite memories? If you haven’t already, check out this Google Zeitgeist video which portrays 2011 through Google searches & maps: Zeitgeist: 2011 Year in Review Also, for a recap of Compete’s top blog posts in 2011 check out: 11 Defining Digital

11 Defining Digital Insights of 2011

Image from: SVLuma / Shutterstock Every day, Compete analysts dig through our data of internet usage and provide our readers with an insight on an industry or online trend. Whether we are discussing the latest holiday shopping trends or the impact of the #Orbitz25Days of Holiday Travel social media campaign, we aim to provide online marketers with context and impact measurement surrounding some of today’s hottest trends. As a tribute

Amazon’s MYHABIT Targets “REAL” Women Via Email

With the popularity of online flash sales, it’s natural to wonder what retail categories are going to be the next big trend. Amazon’s MYHABIT is leading the charge in offering something special for REAL, American women. As you may or may not know, the average dress size of women in the US is 14, so targeting women dress sizes 14+ could potentially be a very smart move. From my personal

Top 3 Reasons Why the Digital CMO Summit is the Best Event in the Industry

Here at Compete we know it’s not nice to brag but when it comes to our annual event The Digital CMO Summit – it’s hard not to. Each year it gets bigger and better and has quickly become a “must attend” event of the industry.  Here are the top three reasons why… Reason #1:  The killer line-up of speakers that the event attracts each year. Arianna Huffington, President, Huffington Post