(Flappy) Bird is the (Key)word: Lessons from its Virality
If you’re an iPhone owner, chances are you’ve heard of a certain, maddeningly frustrating game called Flappy Bird. If you’re not an iPhone owner, chances are you’ve still heard of it – the simple, yet unnecessarily difficult app flapped to viral success, but took the application world by surprise when creator Dong Nguyen abruptly took the game down.
Can Next Generation Consoles Save Console Gaming?
Despite all the buzz and excitement around the latest generation of consoles, the industry continues to be plagued by speculation that the console gaming may soon be obsolete. To test the theory we looked at the traffic to xbox.com, playstation.com and ninetendo.com over the past 13 months. We found that year-over-year traffic to both Playstation and Nintendo declined…
Sunday Series: Online Leisure Gaming Top Growers
O Image from: Kid Playing Computer Game / Shutterstock On average, the US spends about 32 hours online every month. Some of you are probably startled by this, but for those of you that are like me and spend their waking hours with one arm constantly submerged in cyberland and the other arm texting, this is not surprising at all. I tried to think of what might captivate me if I didn’t work with
Sunday Series: Online Leisure Gaming Fast Movers
Image from: Gaming Image / Shutterstock This week for our Sunday Series we have sites with large monthly increases in Unique Visitors. You’ll notice OMGPOP is on the list, perhaps due to the success of “Draw Something.”
It’s getting late, are you gamifying your email marketing?
You use emails to deliver advertisements, contact new prospects, drive sales, build customer loyalty, and increase brand awareness; as an online marketer, you can’t live without some type of email marketing strategy in place. According to a recent report by Forrester Research, American marketers will spend nearly $77B on interactive marketing by 2016 and almost $2.5B of that will be spent on email marketing alone!
Kantar Media Compete Releases Ranking of Top 250 Websites for June 2011
Traffic Heats Up for Online Casual Gaming, Banking and Social Networking Sites BOSTON, MA–(Marketwire – Aug 2, 2011) – Kantar Media Compete today released its ranking of the top 250 websites for June 2011. Among the notable changes in June were lifts in traffic to numerous online casual gaming sites, financial institutions, Facebook, LinkedIn and Twitter, as well as the continued decline of Myspace. Read more…