Online Conversion Insights

Why Conversion Optimization Should Be Your Top Priority in 2014

Did you know that marketers are more likely to have high conversion rates when they invest 10-25% of their time and 5% of their budget on optimization? Given that, however, 70% of marketers do not know their competitors’ conversion rates, nor do they know the average for their industries. If you don’t know where you stand, how do you know what you can improve?

Case Study: Why Engagement Doesn’t Always Equal Higher Sales

In 1946, Juan Trippe established the InterContinental brand and opened their first hotel in Béllam, Brazil. Since then, the InterContinental Hotel Group has become the largest hotel company in the world with over 675,000 rooms in over 100 countries. In 2008, Brian Chesky, Nathan Blecharczyk, and Joe Gebbia founded Airbnb in San Francisco, CA. Since then, they have expanded to 34,000 cities in 192 different countries and offer over 500,000 rooms.

Comparing Conversion Rates of Crowdfunding Pioneers

When Warner Bros decided not to fund Rob Thomas’s feature film for the now cancelled TV series Veronica Mars, he looked to Kickstarter – and the Kickstarter community responded. Reaching $2 million dollars in less than ten hours, Veronica Mars broke multiple records, gathered the attention of the industry, and had people seriously recondsidering the legitimacy of crowdfunding. Today, the top five projects combined have received over $32 million dollars in funding.

The Weekly Compete Pulse

Here’s a round up of our favorite digital marketing stories from the web this week: Making better use of data-driven marketing, three conversion rate optimization techniques using images, a definitive guide to copywritiing, and what everyone should know about SEO.

Announcing Millward Brown Digital’s Online Conversion Insights

Conversion tracking is an essential part of any digital marketing strategy. No matter what the conversion represents, your conversion rate is one of the most important metrics you have in your optimization arsenal. With how important this metric is, it is surprising to find that 70% of marketers are not aware of their competitors’ conversion rates—or the average in their industry.