online branding

Big Brand Theory: The Expanding Universe Of Online

In his June post of MediaPost’s Online Metrics Insider, Stephen Dimarco gives insight into online branding, exploring what he learned from major brands Kodak, Alaska Airlines, T-Mobile, Microsoft and Proctor & Gamble. Dimarco breaks down the fundamentals of developing online branding, furthering our knowledge of steps necessary to measure our successes. He highlights the five key points he believes drive successful online branding: taking risks, creating a personal experience for