online behavior

The Compete Weekly Pulse

On Tuesday, November 6th, Barack Obama was re-elected as the President of the United States of America. If you’re reading this right now, chances are you already know this. For all us marketers and digital-denizens, the election comes with a double dose of insights into campaigning, behaviors, and political culture both offline and online. For instance, how did people prep for the polls? What was the online scene like in the

Online Behavior: How People Prepped for the Polls

Image from: Ballot Box / Shutterstock   Just in case you didn’t know, the election is over. It’s been resolved. There’s bound to be a wealth of analysis about the results in the coming days, but I’d like to take a moment to do an analysis that preempts the results. I want to look at online behavior just before polling day.  Below is a snapshot of various political-centric online properties

Searching for God on the Web

The June issue of National Geographic talks about the birth of Religion and how the foundations of worship existed almost 12,000 years ago.  In this post I use Compete data to investigate how people search for and find God on the Web, or how one of the world’s oldest activities translates to one of the world’s newest mediums.  My analysis breaks down into two parts, the first is a look

Why Marketers Should Care About Annoying Facebook “Friends”

We all know by now –  Facebook, widespread as it is and rich in consumer data as it is, cannot be ignored as a marketing and advertising channel – paid, owned, earned, or all of the above.  And as such, targeting and segmentation becomes an obvious consideration in any marketer’s Facebook campaign strategy.  These segments and personas emerge not just from a consumer’s registered demographic data or even the pages

Compete Releases Top Museum and Gallery Sites for July 2010

Online Behavior Shows That Museums and the Arts Are Still a Big Part of Summer Fun BOSTON, MA–(Marketwire – September 8, 2010) – Compete, a Kantar Media company, today released its ranking of the top museum and gallery sites for July 2010 based on data from the company’s panel of more than two million US-based internet users. Making History Washington, D.C. is the epicenter for history museums, and summer trips

Digital CMO Series: Dynamic Logic and Compete

Bit by bit, marketers have warmed to online media for branding. Many have proven their success using the pre-internet metrics, while others applying traditional units like GRPs to measure the media itself. So, is it time to kick online response metrics to the curb? Not so fast. Disavowing “response metrics” assumes a dichotomy that leads to bad decisions. If one brand metric can help explain another, then measuring shifts in