online advertising

Where to Reach the Student Demographic Online

Image from: zmkstudio/Shutterstock I still consider myself to be young and hip, so I can’t believe I’m about to do a “back in my day…” post.  So here I go… Back in my day, when I had to use a dictionary, I visited the public library where it (the big book) was proudly displayed atop a pedestal in all its glory.  Nowadays, students of the Millennial Generation turn to the

The Weekly Compete Pulse

This week was our first week in our new office! We have great new cubicles, a beautiful new view, and fantastic new neighbors! Our Kantar Media sister company, Cymfony Inc., shares the space with us and we couldn’t be happier about it. We aren’t too far away from our old office, but it’s still great to explore lunch & coffee break spots while the slightly different work commutes spice up

Exactly How Valuable Are People With High Klout Scores?

If you’re anything like our office, you are in intense Klout competitions with your fellow coworkers. As the newest way to establish just how influential you are, your “Klout” is an increasingly valuable measurement to businesses looking to enhance their online marketing strategy. Apparently, it’s also vital to your friends at work who will undoubtedly begin sizing you up based on how you rank. Klout scores range between 1-100 –

Can Facebook Personalize the Internet?

Facebook’s new platform is turning the heads of publishers everywhere.  Facebook CEO Mark Zuckerberg introduced Open Graph at Facebook’s F8 developers conference in San Francisco.  By adding one line of HTML to their sites, publishers will be able to serve relevant content based on the the users’ Facebook profile (so long as the user is logged into FB at the same time). Although it’s primary intent is to provide a

Pepsi Smartly Shifting Ad Dollars Online

As we approach the New Year, we are also approaching an important date in the world of football, Super Bowl XLIV.  Next year’s Super Bowl is just about six weeks away and NFL players are still battling their way to see which 2 teams will make it to Miami on February 7, 2010.  But already advertisers have made their decisions about advertising in the big game.  Last week, Pepsi made