The Compete Weekly Pulse
September data is now LIVE at Compete! Check out the top growing sites for September in our announcement post. Pinterest impacts buyers. We know this, and we’ve proven it ourselves. In our study we found that 14% of Pinterest visitors shopped on eBay during the same session after engaging with Pinterest. That’s pretty fundamental evidence that Pinterest is folding itself into the path to purchase paradigm of ecommerce shoppers. What
Viral Marketing: Ain’t Nothing Old About Old Spice
Image from: Viral / Shutterstock It’s a paradox: Old Spice has been absolutely dominating viral media with its riotous commercials, yet their traffic is trending downward. If a brand is excelling in social yet suffering in unique visits, is this necessarily a case of cause and effect? Or is this just an example of leveraging a different platform to generate massive brand awareness? What Old Spice has done is no
Old Spice’s Mano A Mano En El Bano: What Happens In The Bathroom Stays In The Bathroom
Image from: Old Spice / Shutterstock Old Spice and agency Wieden+Kennedy yesterday finally delivered the punch line set up by their recent dalliance with B-list hunk Fabio, whom they recently set up as “The New Old Spice Guy.” On Monday, Fabio challenged “the Old Old Spice Guy” Isaiah Mustafa to an “Internets duel.” Mustafa accepted on the same day, ending a hiatus from said Internets that had many fans worried
Old Spice? New Spice!
It’s summertime! ‘Tis the season for deodorant. And while you manly men out there are out doing manly men things, you should consider deodorant to be a MANdatory part of your grooming routine (just a mild suggestion…). While Old Spice used to conjure up fond memories of my grandfather, those days are long gone. Old Spice came out with some “great smelling commercials” in February 2010 that’s given Old Spice