Where Will the Dunder Mifflin Brand Live On Without “The Office”?
NBC’s The Office aired its final episode May 16th. Since the show’s debut in March of 2005, the series has won 75 different TV honors and the finale was the best performing episode in 16 months, earning a 2.9 rating among adults 18-49 with 5.4 million viewers tuning in. Hopefully, this on-air success will continue to benefit…
Sunday Series: Office and School Supplies
Image from: Colored Pencils / Shutterstock I love office supplies. No one should ever leave me alone in a supply closet of office supplies unless they want to return to the sight of me hoarding fresh notebooks and pens. This Sunday Series I decided to take a look at June’s data for the industry profile of Shopping>Office and School Supplies, and I noticed that a few of the biggest movers
The Weekly Compete Pulse
I don’t want anyone to label me the harbinger of misery when I say this, but: Back To School Season is upon us! Summer is ebbing and it’s time to start looking into those crucial back-to-school buys. Luckily a few tips and tricks can help us consume responsibly. Digiday put out an article on how to target the back-to-school shoppers, and two of our own writers produced pieces on the
Amazon’s Role In The Office Supply Market
Image from: Office Supplies / Shutterstock It’s the moment parents have been waiting for since last school year ended: the start of the back to school season. Traditional office supply retailers such as Staples, Office Depot and Office Max have predictably shifted into marketing overdrive to drive traffic and sales in stores and online. Data from Compete’s Online Shopper Intelligence survey suggests that the online demand for office and school
Where’s the Easy Button?
When you think office supply retailers, chances are you’ll think of Staples, OfficeMax, or Office Depot; and apparently, more consumers are thinking Staples over the competition. The number of visits to the Staples domain is nearly double that of its closest competitor, Office Depot, and triple OfficeMax. All three retailers see seasonal traffic increases during back-to-school and the holidays, but Staples has been able to hold onto their lead over