Back-to-School Promotions Heating Up Early in the Summer
It may only be July and only a few weeks into summer vacation, but according to office supply companies, it’s back-to-school time already. Looking at the trends from the past years, the unique visitors (UVs) of the leading companies in the industry began their rise in July, peaking in the month of August. Taking this into account, it makes sense why office supply retailers begin their back-to-school sales promotions in July.
Amazon’s Role In The Office Supply Market
Image from: Office Supplies / Shutterstock It’s the moment parents have been waiting for since last school year ended: the start of the back to school season. Traditional office supply retailers such as Staples, Office Depot and Office Max have predictably shifted into marketing overdrive to drive traffic and sales in stores and online. Data from Compete’s Online Shopper Intelligence survey suggests that the online demand for office and school
Where’s the Easy Button?
When you think office supply retailers, chances are you’ll think of Staples, OfficeMax, or Office Depot; and apparently, more consumers are thinking Staples over the competition. The number of visits to the Staples domain is nearly double that of its closest competitor, Office Depot, and triple OfficeMax. All three retailers see seasonal traffic increases during back-to-school and the holidays, but Staples has been able to hold onto their lead over