Overstock vs. O

Mashable recently published a piece on how O.com (formerly Overstock.com) was changing its name back to Overstock.com.  Good move in my opinion – just looking at traffic to both web addresses, it is easy to see that the kind-of-cool-but-a-bit-strange URL www.o.com wasn’t getting the attention of consumers. For review, here’s Overstock.com’s traffic over the past two years: As you can see, the chart has been relatively stable during the past