Norwegian

Are Norwegian’s Promotional Efforts Allowing Them to Cruise by their Royal Competitors?

Image from: Cruise Ship Image / Shutterstock When planning a vacation there are many decisions that must be made. Where to go, how to get there, and if are there any enticing deals available are all common questions to consider. Norwegian Cruise Line has recognized this process of potential vacationers and is taking appropriate action in hopes of cruising ahead of competitors. Norwegian’s latest offer, “Bask in Free Upgrades” ran four

Is Cruise Set to Ride the Mobile Wave?

With Apple 4s sales off to a strong start in the wake of the Steve Jobs era, use of mobile will only grow.  The travel industry, like every other, needs to understand how mobile use can best drive interest and purchases.  Within travel the cruise segment has arguably had the least success in leveraging the internet; maybe it can leapfrog other segments into mobile. To inform that potential and in