Don’t Bother with an E-Commerce Strategy!
Image from: Nordstrom Front / NuanceMarketing.net This past July and August, Nordstrom ran their annual anniversary sale. We looked at the impact of their online efforts. Now, a few weeks after, did Nordstrom see any lift from their online push? Looking at Daily Reach and Daily Attention for the last three months we can see that Nordstrom.com did see a spike when the sale launched, but there was not a
Apparel Goes Mainstream Online
Image from: Women’s Apparel / Saks.com Brands and retailers planning for the upcoming holiday season should take note of one category that many thought would never be conducive to ecommerce: apparel. The forgone conclusion was the consumer would want to try on clothes or touch/feel the material before making a purchase. Those days are behind us. 82M consumers shopped for apparel online this spring at an online retailer. To put
Is E-Commerce Too Big an Investment for Mass Retailers?
Image from: Nordstrom Anniversary Logo / Nordsrom.com Nordstrom is currently in the middle of their annual anniversary sale running July 20th through August 6th. No stranger to the sale store front, they promote five big sales a year. With a big push financially to drive their online sales this year, I decided to see if their e-commerce efforts have paid off so far in terms of driving traffic to the
Etsy’s Page Views Surpass Other Ecommerce Sites
Image from: Design Style Guide It’s no surprise that so many more people are shopping online these days. Aside from accessibility, every type of shop is at your fingertips. Etsy.com is a crafters paradise, setting it apart from other retail sites, Etsy is not your traditional online shopping experience. The online crafting community allows you to search by color, handmade or vintage materials as well as locally. I decided to