Don’t Bother with an E-Commerce Strategy!

Image from: Nordstrom Front / This past July and August, Nordstrom ran their annual anniversary sale. We looked at the impact of their online efforts. Now, a few weeks after, did Nordstrom see any lift from their online push? Looking at Daily Reach and Daily Attention for the last three months we can see that did see a spike when the sale launched, but there was not a