NFL

Have you been preseason-ing a juicy football-shaped burger?

With the infamous NFL lockout over just in time for preseason, I’ve been wondering if the whole ordeal left a bad taste in the mouths of fans. Are people as interested in football this season? I decided to investigate, using some Compete data, to gauge just how much online engagement football fans have had with the NFL this year. We won’t have access to some of the preseason data for

It’s Getting Close to the Time the NFL Threw Advertisers a Hail Mary…

The NFL has built something that advertisers drool over (Besides Tom Brady). The NFL has an audience of passionate fans in a controlled environment for a set period of time. It’s a marketers dream and they will do/spend just about anything to have access to such a targeted audience. How many times have you seen or know of people who pick brands based on an association with their home team

Compete April 2011 Category Data for ‘News: Sports’ Shows Rise of BleacherReport.com

Fast-Growing Online Publisher Is Firmly Entrenched as One of the Category Leaders BOSTON, MA–(Marketwire) - Compete, a Kantar Media company, today released data for it News: Sports category highlighting the continued rise of Bleacherreport.com. In April, the self-described “leading publisher of original and entertaining sports editorial content” grew 9.7 percent (up 46.2 percent for the year) while the category as a whole declined 3.9 percent. April was a big sports month,

Pepsi Smartly Shifting Ad Dollars Online

As we approach the New Year, we are also approaching an important date in the world of football, Super Bowl XLIV.  Next year’s Super Bowl is just about six weeks away and NFL players are still battling their way to see which 2 teams will make it to Miami on February 7, 2010.  But already advertisers have made their decisions about advertising in the big game.  Last week, Pepsi made