NFL

August Data is LIVE at Compete

TheGuardian.com saw explosive growth in August as the popular online newspaper moved from Guardian.co.uk on July 30 to TheGuardian.com. Comparing TheGuardian.com in August to Guardian.co.uk over the recent months also shows that the news outlet had their best month for unique visitors (UVs) in two years. Using Compete PRO, we can see that Americans were driven to The Guardian for their perspective on the current events in Syria with the keyword “syria” being the eighth most popular keyword for driving traffic to TheGuardian.com.

Sunday Series: Football Category Scores as Season Begins

Making the fast mover list before the pre-season began, the Football category was bound to move to the top of the list in August. Yes, football season has started and with it the flood of traffic to the various football oriented sites.

Sunday Series: Fast Movers Among Fantasy Football

It’s that time of the year again. Summer is cooling down and football season is heating up. And with that comes one of the best things about the start of football season – the start of fantasy football season.

August Data Is Now LIVE at Compete!

Image from: Gabby Douglas / Imgfave.com Can you hear it? Can you hear the roar and shift of online traffic as the seasons change? Because we totally can. August data is now LIVE at Compete! The return of American football take the number one spot with over a 150% growth since July. Then, the Mars Curiosity Rover lends a stellar bump to Nasa.gov. Not surprisingly, the summer Olympics secured a spot in the top ten,

NFL Draft Blitzes Traffic to Sports Sites

Image from: Football Image / Shutterstock The 2012 NFL draft will be held this Thursday, Friday and Saturday in New York and the Internet is already abuzz with excitement and predictions. In fact, “NFL draft” has been a popular search term, according to Google Trends, for the past few days.  I wanted to see what kind of impact the draft has had on traffic to football sites, so I checked

Sports Fans Playing the Field During the Off-Season

Image from: David Silverman / Patriots Back in 2007, we wrote a post comparing the traffic to NBA.com, MLB.com, NHL.com and NFL.com. I wanted to see if any of the recent lockouts in the NBA and NFL had any impact on fan’s loyalty. I checked the Unique Visitors to the NBA, MLB, NHL and NFL sites over the past two years and traffic looked very similar to 2007.  The National

Tom Brady: Most Valuable Pitchman

I had been eagerly awaiting the start of the Patriots season since their heartbreaking loss at the start of the year. The first Monday night game in September I got to see my favorite team back in action, along with my favorite player. What I wasn’t expecting was to see Tom Brady off the field as well, advertising footwear during one of the game’s commercial breaks. I loved the commercial, and

August Category Data Show NFL Recovered From Its Lockout Fumble

Image from: Paul Orr/Shutterstock BOSTON, MA–(Marketwire – Oct 11, 2011) – Kantar Media Compete today released August data showing notable growth in its Football category, which drew in 16.6M UVs, a month-over-month (M-O-M) increase of 94.6% percent and a 22.2% percent rise year-over-year (Y-O-Y). This was healthy bounce-back from its lockout-mired lull in July. In fact, football fans showed up in higher numbers online in August 2011 than August 2010.

Fantasy Football: A Whole New Playing Field

With the NFL regular season right around the corner, I thought I would take a close look at Compete’s fantasy football ‘playbook’ and check out a few big players in the space. The closer I got down to the digital playing field, the more interesting facts started to rise to the surface. Here are few that you might not have known about. With baseball in full swing and football about

Have you been preseason-ing a juicy football-shaped burger?

With the infamous NFL lockout over just in time for preseason, I’ve been wondering if the whole ordeal left a bad taste in the mouths of fans. Are people as interested in football this season? I decided to investigate, using some Compete data, to gauge just how much online engagement football fans have had with the NFL this year. We won’t have access to some of the preseason data for

It’s Getting Close to the Time the NFL Threw Advertisers a Hail Mary…

The NFL has built something that advertisers drool over (Besides Tom Brady). The NFL has an audience of passionate fans in a controlled environment for a set period of time. It’s a marketers dream and they will do/spend just about anything to have access to such a targeted audience. How many times have you seen or know of people who pick brands based on an association with their home team