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The Compete Weekly Pulse

Stop the vigils! Stop the eulogies! Email marketing is NOT dead, or so says an MarketingProfs and this stellar infographic. Far from it, actually. In fact, “9 in 10 marketers says email is their primary channel for lead generation.” Additionally, only around 4% of B2B marketers consider email “not very important” in the same sample. According to the infographic, the top objectives of emails, in ranked order, are lead generation,

Sunday Series: Health Category Succumbs to Flu Season

Image from: Flu Season / Shutterstock Fall is known for so many things–pumpkin flavored everything, crisped leaves, Halloween costumes, sweaters–but it’s also known for something else: the flu. The dreaded flu. And with that, flu shots. I wanted to see if the impending sense of ill-health–and with it the rampant hypochondria–would be reflected in the top growers of September, and it was. Flu.gov secures the third highest increase in volume for the month, a

The Compete Weekly Pulse

Let me just start out this week’s Compete Pulse with a huge congratulations to Mike Ricciardelli, who won our ‘Compete Success Stories’ contest earlier this week with his fabulous entry of how he was able to use Compete PRO to beat out the competition. All of the entries were truly incredible for us to read and we couldn’t be happier with the outpouring of positivity from clients! If you use

Sunday Series: Top Growing Book and Magazine Sites for Fall

  Image from: Old Book / Shutterstock It’s not surprise that with September comes a bump in visitation to book and magazine sites. Students are back in class, teachers are constructing curriculums, and people are stocking up on reading material as the temperature drops and picnics become…well…less appetizing. The below are the top ten fastest growers in the Books and Magazines category for September. Most are educational resources but a few

The Compete Weekly Pulse

The big news this week (for me at least) is that Myspace is back! Again! Except this time it’s totally for real. Just check out their new promotional video, Justin Timberlake included! Myspace, which for a while now has been a vestigial network of its former glory, might just be making an incredible comeback with its new focus (music) and new layout (horizontal Pinterest). Speaking of up and comings, have

The Weekly Compete Pulse

The obvious event of this week is President Obama’s social media exploit, in which he sat down for an Ask Me Anything session on Reddit.com. The chat itself lasted about a half-hour, and the response has been mixed. AdAge contends that the tactic itself was smart, but actually empty of deep insights. Next month, you can count on us to check back to see if the President’s appearance registers in

The Weekly Compete Pulse

Marketing is about standing out. Sometimes. Mostly it’s about translating a message across a medium in a promotional fashion, but what happens when marketing gets in its own way? This is often the case in brand extensions, where quixotic gimmicks like Cheetos Lipgloss are created to draw attention back to a brand but actually cause a consumer to simply shudder. AdAge’s John Parham recently put out a guide to extending

Sunday Series: Ascension in the Video Games Category

Image from: Video Games / Shutterstock This week’s Sunday Series takes a look at the 10 fastest moving sites in the Gaming>Video Games category. Maybe it’s all the heat, but the data shows a huge increase in traffic to a few of these sites. Most likely the influx is to godofwar.com correlates to the recent publicity campaign around the newest release in the franchise, God of War: Ascension, specifically their newest teaser

The Weekly Compete Pulse

With the impending Olympics, it only makes sense that the online world is feeling the competitive spirit. Often times this comes out in the way athletes interact with their fans and each other across a variety of social media platforms. Take the projected rivalry between Michael Phelps and teammate Ryan Lochte as an example in Digiday’s piece on their respective digital ‘wakes.’  Think you’ll be siding up with either via

The Weekly Pulse

Have you ever used Google+ Hangouts? This week, Life Hacker reported that Hangouts will get lots of new features, like diagram tools and SlideShare. Will these features make you more likely to use Google+ hangouts? Looking to pump up your search engine optimization? Check out Search Engine Watch’s post on how to find profitable keywords for your website. They break it down into five steps to increase your SEO. Do you care

msnNOW Finds Popularity with Younger Audience and May Drive Growth for Bing

Image from: mnsNOW Late last Wednesday on 2/15/12 Microsoft launched their newest addition to its MSN services, called msnNOW. This service enables people to get real-time information on what people are talking about, sharing, and searching for from one centralized place. It’s available on multiple screens – on the PC at now.msn.com, the iPad, mobile devices, and even as a social reader app on Facebook. Who are the early adopters